PUMA is one of the world's leading sports lifestyle companies, designing and developing footwear, textiles and accessories. PUMA is committed to fostering creativity, acting in an environmentally and socially responsible way as part of its sustainability concept SAFE, and contributing to peace. According to our corporate principles, we want to do this fairly, honestly, positively and creatively. PUMA is sport and fashion with its golf shoes, golf apparel and golf accessories.
In the sports fashion sector, PUMA cooperates with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group includes the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, sells its products in over 120 countries and employs more than 9,000 people worldwide. The company's headquarters are located in Herzogenaurach, Boston, London and Hong Kong.
1924 Rudolf and Adolf Dassler found the Gebrüder Dassler shoe factory in Herzogenaurach.
1948 PUMA Schuhfabrik - Rudolf Dassler is entered in the commercial register in Herzogenaurach.
1960 Armin Harry wins the 100 m at the Olympic Games in Rome wearing PUMA shoes.
1962 Pele becomes world soccer champion for the first time wearing PUMA shoes.
1985 Boris Becker - now a passionate golfer - wins his first Wimbledon title in PUMA shoes and with a PUMA club.
2004 PUMA presents its first golf collection and the first golf shoes.
2010 PUMA acquires the King Cobra brand, underlining its positioning in golf.